30 YEARS AT DHL, UPS, TOLL, DB SCHENKER
We help Logistics and Supply Chain teams hit their commercial growth targets
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WHY LOGISTICS SALES TEAMS PLATEAU
Buyers have changed.
Most sales people haven't changed what they do.
The way freight and logistics customers buy has changed. They do their research before the first meeting, expect insight on every lane, and want fast, tailored answers. Digital forwarders move at speed, and experienced sellers are retiring. Yet most business people who sell are still working the way they always have, and most sales training hasn’t changed either. AI closes that gap when your team knows how to use it.
Trapped in the Rate War
→ Lead with value.
The ROLOGIC Sales System teaches your team to build and present the value story behind every lane, with AI doing the customer and market research in minutes.
Admin over Closing
→ Time back with customers.
AI takes on research, meeting prep and CRM updates, so business people who sell spend their time where it counts.
Generic Sales Playbooks
→ A system built for freight.
The ROLOGIC Sales System is written for freight and logistics, the hardest sales there is, with practical AI in every module.
A Pipeline That Doesn’t Depend on One Person
→ One system the whole team runs.
The ROLOGIC pipeline gives every deal the same seven clear stages, visible to the whole team, so revenue never rests on one or two people.
OUR PROGRAMS
Choose the engagement model that fits your growth stage.
We will leave you with autonomous systems that keep working long after we step away.
Practical AI is built into every program.
Go-to-Market Sales Strategy
For Tech Companies selling into Logistics and Freight Forwarding
Identify what works, what slows sales and what to fix first.
• Top 3 sales blockers, ranked
• ICP, CRM, Revenue Guard
• Forecast and Positioning
• 90-day plan, KPI
• Practical AI for prospect research, outreach, closing, customer success
The Fundamental Sales System
For business people who sell freight and logistics
Executives learn on their own live deals, not role-play.
• A 2 day bootcamp | 5 modules
• Discovery, value, objections
• Practical AI for research, preparation, closing
• CRM in every module
• Live-deal field coaching and certification through the ROLOGIC Sales Academy
Commercial Leadership in an AI World
For sales leaders, managers, GMs and owners
Your managers run the system long after we leave.
• How to lead, coach, measure a team in AI time.
• Will/Skill team assessment
• Forecast, pipeline rhythm, stopping revenue leakage
• A playbook your team keeps, with a clean handover and no lock-in
ENTERING THE MARKET
In APAC - a great product opens the door. A local reference closes the deal.
Global logistics and technology companies find APAC easy to enter and hard to win. The market is small, relationship-led and runs on trust.
We get you to your first APAC customers faster.
What we do
-
Warm introductions to the buyers you need, through 30 years of local network
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Market-entry plan in 4–8 weeks: segment, first 10 accounts, pricing and channels
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Fractional commercial leadership while you build your local team
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Sales System training so your new team sells the Australian way
OUR CLIENT WORK
Projects we already delivered
Commercial transformation
✓ Delivered
A cold-chain forwarder, newly integrated into a global group, had to align its sales performance with group-wide KPIs. ROLOGIC automated prospecting and qualification and trained the team, so sellers could focus on what closes deals: the human relationship.
Go-to-market launch
◔ In progress
A global ocean freight provider is expanding into eCommerce. ROLOGIC is supporting the product owner from greenfield to commercial launch: building the roadmap, training the team, shaping the sales approach and driving client acquisition.
Technology transformation
✓ Delivered
A mid-size Sydney forwarder is moving from a legacy TMS to an AI-powered platform, targeting up to 70% lower operating cost. ROLOGIC is securing a smooth data migration and strong adoption across the team.
HOW WE WORK
We don't sell advice. We build capability that stays.
01
Diagnose
Find the real problem, not the symptom
02
Design
The plan, the tools and the measures of success
03
Enable
Train the team on their own live deals
04
Execute
Work alongside them until the habits stick
05
Measure
Track results in revenue, margin and time saved
MEET OUR FOUNDER
Raffaella Olah
Founder & Director, ROLOGIC · Sydney
Why I started ROLOGIC
Selling has changed. Customers expect more insight, more research and faster answers than ever, and the old way of selling can't keep up.
I spent 30 years in freight and logistics, one of the most complex and competitive industries to sell in, building and leading commercial teams at DHL, UPS, Pitney Bowes, DB Schenker and Toll Group across Australia, New Zealand, Singapore and APAC. I was Head of Training APAC at UPS, built and trained SEKO's global eCommerce sales team across the USA, UK and Europe, and most recently led sales for APAC at Air Menzies International. Along the way I watched great teams lose ground, not because they lacked skill, but because the pace had changed and nobody showed them how to keep up.
So I built ROLOGIC to help commercial teams sell better with the practical use of AI. We pair proven sales methodology with the tools that let your people research faster, respond sooner and spend more time with customers. We also make sure your leaders are ready to lead in a world where AI is part of every deal.
Let's build a sales team that keep pace.
ROLOGIC
ROLOGIC · Sydney, Australia
+61 450 746 041
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